ifIknew is a health initiative for young adults that uses a multi media approach, including social media and in person programs, to address the contemporary issues that impact the well-being, self-image, careers, and relationships of people in their 20's and 30's.

If I Knew is a prevention education project that raises awareness about risky behaviors that can profoundly impact lives.

Attention Ladies AND Gentleman: Body Image, Revisited

For a long time, body image has largely been considered a women’s issue, but this is not at all the case! There is, in fact, increasing awareness of Photoshopping of media photos of female models and celebrities, but what many people don’t know is that similar photos of men are subject to the same type of digital enhancement. Women and girls may now be wary of idolizing such photos because of their unrealistic nature, but men and boys are now susceptible to believing in these harmful notions of attractiveness. So the next time you see a beautiful woman pictured in a magazine and think, “She doesn’t really look that perfect,” just remember: the male model pictured a couple pages ahead doesn’t really look that perfect either… No one does.