ifIknew is a health initiative for young adults that uses a multi media approach, including social media and in person programs, to address the contemporary issues that impact the well-being, self-image, careers, and relationships of people in their 20's and 30's.

If I Knew is a prevention education project that raises awareness about risky behaviors that can profoundly impact lives.


“Lead me not unto temptation: I can find it on my own thank you.” - T-shirt logo. Found a wallet on the ground? What do you think you would do? What would you really do? See what happens to the folks who pick up the wallet in this video! Are People Generally Good




I don’t know about you but it would be awful tempting. Be honest here. Though we all think ourselves to be people who would do the ‘right thing’ (in a hypothetical situation) isn’t our first impulse to look at how much cash is inside? And even after doing the right thing, isn’t it our secret hope that we would get some kind of reward for returning the wallet to its rightful owner?

It is hard to have a conscience. It usually show up at the most inconvenient times when presented with something really tempting that would have some immediate reward but other long term potential dues to pay. Like the time that a more than slightly intoxicated girlfriend of my roommate made a pass at me. It’s hard to have a consciousness. It is hard not to have one; you get into a lot of hot water without one.


A buddy of mine said he heard from one of his ethics teachers that if you are walking past a store-front, after hours, and see this beautiful, expensive watch in the window and notice that the glass is missing: your immediate inclination may be to want to reach for it. For that thought we are not responsible. However, any further thoughts or actions (good or bad) about reaching in and taking it, that we are responsible for.


Though it sometime feels that “no good deed goes unpunished”; what the heck, do the right thing anyway, you just never know how it will work out in the end.