ifIknew is a health initiative for young adults that uses a multi media approach, including social media and in person programs, to address the contemporary issues that impact the well-being, self-image, careers, and relationships of people in their 20's and 30's.

If I Knew is a prevention education project that raises awareness about risky behaviors that can profoundly impact lives.

What the Heck is Hookah?

Tobacco producers are forever finding different ways to keep consumers. An ancient form of smoking is finding new popularity among and young adults, especially in college towns.  A Hookah is a water pipe used to smoke moist tobacco by using indirect heat.    Burning charcoal is placed on top of moist tobacco (flavored with fruit and honey), then the smoke pulled through water.  As the tobacco moves through the water, it cools, making it a smoother experience for the smoker.

The prevalent belief among teens is that Hookah poses less danger to their health than cigarettes or cigars.  However, the truth is that because of the smoothness and the flavored tobacco, Hookah smokers actually inhale deeper (500 ml. per puff as opposed to 50 ml. with a cigarette).  It also has 36 times more tar than a cigarette.  Let the smoker beware.

For more information on tobacco, click here.