ifIknew is a health initiative for young adults that uses a multi media approach, including social media and in person programs, to address the contemporary issues that impact the well-being, self-image, careers, and relationships of people in their 20's and 30's.

If I Knew is a prevention education project that raises awareness about risky behaviors that can profoundly impact lives.

What is Media Literacy? Media is everywhere, whether we’re online or off-line.  Using creative language, media influences our points of view, attitudes, values, and behaviors.  Without even thinking about it, we constantly absorb messages through song lyrics on the radio, television shows, social media, movies, websites, magazines, and billboards to name a few.  Have you ever stopped to consider what these messages are and what they mean?  Since the media is everywhere, the goal of media literacy is to help consumers learn to access, analyze, evaluate and create messages in a variety of forms.

The Center for Media Literacy offers Five Key Questions of Media Literacy:

1.       Who created this message?

2.       What creative techniques are used to attract my attention?

3.       How might different people understand this message differently?

4.       What values, lifestyles and points of view are represented in, or omitted from, this message?

5.       Why is this message being sent?

These questions help make us active, rather than passive, consumers of media, viewing messages through a critical thinking lens.

For more information about media literacy, visit: