ifIknew is a health initiative for young adults that uses a multi media approach, including social media and in person programs, to address the contemporary issues that impact the well-being, self-image, careers, and relationships of people in their 20's and 30's.

If I Knew is a prevention education project that raises awareness about risky behaviors that can profoundly impact lives.

Rant - You know what I hate?

I hate lying. I hate deceit. I hate playing on your personality and interests for personal gain. And I especially hate when all of the above are mixed together, along with bright colors, catchy mastheads, and pop culture to produce a concoction that’s sticky sweet in all the wrong aspects. You know what I’m talking about?

I’m talking about those irritating advertisements that take up the first and last thirty pages of whatever magazine you’re reading. Those ads that promise good fortune, lush hair, silky skin lots of friends and lots of easy sex? They are there aimed at increasing hormone-induced fuzzy thinking so we’ll buy their products.

You know why it sucks?

Because we are already genetically prone to temptation, which is hard enough to avoid as it is. You hear all these stories about people who have altered the way their brain and lungs function by drinking and smoking too much, so you resolve that this sort of thing won’t happen to you. You don’t want to grow up to forever regret accepting that Solo cup of Skyy mixed with Redbull, and you promise that this won’t be your future.

You know why this could be your future?

It could be your future because whether or not you want to see this stuff every day, you do. And even though you have that "this-won’t-happen-to-me-because-I’m-smarter-then-that" attitude, you probably check out the ads because they’re colorful, they’ve got hot guys or girls in them, and/or you know the product.  Some ads show people, especially kids doing stuff that requires some serious coordination and alertness, like swimming, for example.  Does anyone you know actually go swimming after ingesting 16 ounces of Four Loko? The problem is they don’t live to tell you about it. So just why are the guys in the picture smiling? We need to remember they are acting and getting paid to appear like it’s all fun and no consequences. - R.S

Want to see for yourself? Check out the website: http://www.camy.org/